L’appel wanted to do more than provide designer-quality sunglasses at a price point that made sense for both creator and consumer. They wanted to create something beautiful and eco- friendly, made from renewable plant based plastic for the everyday, because L’appel believed everyone deserves maximum style and value for their hard-earned money. To achieve this, each frame is handcrafted with both subtlety and expression in mind, striving for just the right amount of air, just the right amount of simplicity—just the right amount of L’apple.

Big Picture PR developed a launch campaign seeding the product amongst in uential fashion media and securing design, fashion and lifestyle press placements for L’appel leveraging the brand sourcing of youth, Pasadena Art College students to design the glasses speci c to what millennials were concerned about when making a purchase – authenticity, eco-friendly, design and value. Big Picture PR hosted dual launch events, one in NYC for the media and one in Los Angeles at the Ace Hotel Rooftop in DTLA sourcing in uencers and media to experience the brand and share via Instagram to promote the launch of the brand. Big Picture PR secured features stories in Refinery 29, Fast Company, Hypebae amongst many others and secured top social media in uencers and fashion insiders such as Eva Chen of Instagram, Refinery 29 and Harper’s Bazaar editors to wear the sunglasses and tag L’appel on social media to create the buzz from top influencers.