Big Picture PR is comprised of the most connected publicists, intelligent writers, brand strategists, and photographers, stylists, graphic and web designers. We draw on our team of experts and tailor a perfect fit for each client's unique campaign.
Amy Cunha brings eleven years experience in integrated branding, advertising and public relations campaigns to her PR practice.
Specializing in global and national public relations campaigns focusing on consumer lifestyle, design and business media, Amy delivers results in every facet of a campaign. She revels in the creativity of crafting newsworthy angles that journalists respond to, and creative branding concepts that the clients' audience respond to, in turn maximizing publicity and exposure for her clients.
Client experience includes creating and executing public relations campaigns for emerging brands Anyi Lu International and Sumo Cases to established brands, such as the fashion forward British brand Ted Baker to one of the world's leading design strategy firms, Lunar Design.
Amy has launched integrated advertising and brand-marketing campaigns for Burson-Marsteller and Porter Novelli and luxury lifestyle campaigns while a director at a boutique PR agency. She has a unique background of developing and producing multi-million dollar, award winning media campaigns for democratic presidential candidates and numerous U.S. Senatorial races while at a prominent media strategy firm.
She has worked extensively with the media securing features, profiles and product placements with established contacts at top-tier publications such as Business Week, The New York Times, Daily Candy, Lucky, Instyle, Real Simple, Vogue, NY Fashion Of The Times, Elle, WWD, Wall Street Journal, W, Travel + Leisure, Metropolis, I.D., Good Morning America, The Today Show, CBS Evening News, and NPR.
Amy was educated at UC Berkeley, receiving her Bachelors of Arts in Comparative Politics. She serves as the PR chair for Pow.wow, a networking group for women entrepreneurs in the creative field and is a member of the PRSA, and the San Francisco Publicity Club.