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BAGGU BAGS: CREATING A CULT OBSESSION

Hoping to capitalize on their chic, eco-friendly alternative to the plastic shopping bag, Baggu Bags sought out Big Picture PR to help them stay ahead of the curve and establish a presence among young, hip consumers.  Big Picture PR developed a multi-layered media campaign combined with a special celebrity program in order to secure Baggu’s place as the darling of the eco-shopping bag arena.

Big Picture PR began by introducing Baggu to the media through its editorial previews.  Editors got a first-hand look at the product, and had the opporutnity to use the bags throughout the event to carry lookbooks and other giveaways.  These editorial previews combined with continued media outreach brought Baggu coverage on The Today Show, Real Simple, People StyleWatch, and many other top tier outlets.  Big Picture PR also leveraged holiday gift guide opportunities by creating a campaign around Baggu’s double-duty function as a creative way to gift-wrap presents.  In addition, Big Picture PR secured an exclusive partnership with a celebrity gifting suite at the Sundance Film Festival that exposed the brand to A-list celebrities.   Baggu was the official swag bag for all stars attending the event – signaling the product’s arrival on both the media and celebrity circuits.


FROCKHUB. STYLE APP INFLUENCER MARKETING CAMPAIGN

Big Picture PR led FrockHub through an influencer marketing campaign for a brand-new app that facilitates a peer-to-peer marketplace for luxury clothing and accessories. Targeting and engaging social media influencers and bloggers that were aligned with the FrockHub brand, Big Picture PR developed an exclusive style council, the “Frock Squad” inviting these early adopters of the brand to lead the brand awareness and influence in spreading the word about FrockHub, establishing the brand as first to market to further involve influencers, and celebrities and investments rounds in the shopping app for fuel its launch phase.

FrockHub’s mission was to allow users to brand themselves as a unique boutique in which they can benefit from a revenue sharing model without having to invest in purchasing inventory and products. The user directly benefited from the sales made within the app of the clothes featured within their boutique. As the clothes are sold directly from retailers, the retailers offer Frockhub a commission on each purchase. A part of the pre-launch phase, FrockHub offered the influencers 100% of commission with stores involved such as Saks Fifth Avenue, Bloomingdale’s, Neiman Marcus, Bergdorf Goodman, Burberry and Gucci and more.

Big Picture PR secured over 300 influencers in a pre-launch period to download the app and be a part of our Frock Squad, posting on Instagram and sharing their experience with the app. Big Picture PR managed all social media content and grew the following and engagement during the launch phase.


L’APPEL EYEWEAR: CREATING INFLUENCE AMONGST THE INFLUENCERS

L’appel wanted to do more than provide designer-quality sunglasses at a price point that made sense for both creator and consumer. They wanted to create something beautiful and eco- friendly, made from renewable plant based plastic for the everyday, because L’appel believed everyone deserves maximum style and value for their hard-earned money. To achieve this, each frame is handcrafted with both subtlety and expression in mind, striving for just the right amount of air, just the right amount of simplicity—just the right amount of L’apple.

Big Picture PR developed a launch campaign seeding the product amongst in uential fashion media and securing design, fashion and lifestyle press placements for L’appel leveraging the brand sourcing of youth, Pasadena Art College students to design the glasses speci c to what millennials were concerned about when making a purchase – authenticity, eco-friendly, design and value. Big Picture PR hosted dual launch events, one in NYC for the media and one in Los Angeles at the Ace Hotel Rooftop in DTLA sourcing in uencers and media to experience the brand and share via Instagram to promote the launch of the brand. Big Picture PR secured features stories in Refinery 29, Fast Company, Hypebae amongst many others and secured top social media in uencers and fashion insiders such as Eva Chen of Instagram, Refinery 29 and Harper’s Bazaar editors to wear the sunglasses and tag L’appel on social media to create the buzz from top influencers.

 


ALPINE HEADPHONES: LAUNCHING A REBRAND OF AN ICON

Big Picture PR client LUNAR design tapped our agency to partner with their client Alpine Headphones to create  influence amongst the influencers through a media relations campaign to launch the brand to the millennial market who grew up with the iconic symbols of Alpine car stereo. Alpine Headphones, one of the world’s premier brands chose the millennial consumer market to usher in the new era of Alpine, leveraging the nostalgia juxtaposed with a modern edge of innovative technology, empathetic connection and distinctive expression designed by LUNAR to enhance users’ senses and deliver not just the sound but the full ambiance of a dance party, nightclub, quiet retreat or live concerts, experiencing the music with the haptic technology lending to the Alpine tagline, “feel the music,” creating a new personal audio experience.
Big Picture PR developed a strategic campaign to share the experience of the technology and sleek new design by taking the AlpineHeadphones leadership and product on a road trip and intensive media relations campaign to allow the media to experience the technology, and thus create coverage for the brand. Through one on one press meetings and leveraging Big Picture PR’s stellar relationships, our agency secured a impressive number of influential media placements in a short period of time from fashion news features, to product round-up’s and reviews, Big Picture PR secured media across all relevant verticals in WWD, Refinery 29, Harper’s Bazaar, Allure, Seventeen, Brit + Co., Men’s Health, Men’s Journal, Complex, Esquire, Maxim, Hypebeast, Wall Street Journal, TechCrunch, FastCompany, Macworld, ilounge and many, many more saturating the media across all verticals in a short time frame creating a momentum and impact for the brand retailed exclusively in the Apple stores.


WALLIS: BRINGING HIGH STREET STYLE STATESIDE (E-COMMERCE)

The London based Arcadia Group (TopShop, Miss Selfridge, Dorothy Perkins, et al) approached BigPicture PR to lead the launch of the US e-commerce site for the brand. Wallis boasts 180 retail stores in the UK and is known for its high street, fast fashion style targeted to the 35-45 year old demographic of women seeking sophisticated style with a reasonable price range. BigPicture PR was chosen to launch Wallis to the US market, with a sole focus on top-tier national print and online media, and key bloggers to drive US e-commerce sales. BigPicture PR secured top tier national media on a weekly basis – from InStyle, to Redbook, Real Simple, WWD, Refinery 29, PeopleStyleWatch, The Today Show and more in total over a course of a year over 560 meaningful press placements that drove the brand’s awareness and sales. The extensive exposure has increased US sales for Wallis and has secured Wallis a spot firmly in the editors minds as they choose products to feature for their pages. As fashion blogger dominate the fashion space, lending credibility to buying purchases among consumer, BigPicture PR organized a US ambassador role and contest among fashion bloggers vying to become the next fashion blogger. A blogger was sent to the UK as the prize for the fashion blogger with the most votes who was most suitable to the brand. Sales during this particular campaign increased 100% and the company saw an increase of traffic by 50% in this time period. The blogger contests have continued, and most recently BigPicture PR teamed up with the London NYC hotel and Wallis to send a fashion blogger to NY Fashion Week to chronicle street style, further raising the profile of Wallis as a contender in the US fashion market.


BRILLIANT EARTH: POSITIONING A PIONEER

In the aftermath associated with the movie Blood Diamond, many consumers felt conflicted about purchasing these controversial stones.  Brilliant Earth, an eco-friendly diamond company who sourced only conflict-free gemstones, looked to Big Picture PR to generate national awareness about the brand’s philosophy.

Big Picture PR took a boutique approach when introducing the brand to key lifestyle, fashion and wedding media, beginning with the careful development of press materials that clearly conveyed both the authentic beauty of the designs and the brand’s commitment to its core values.  Next, Big Picture PR set up a media tour in order to introduce the co-founders and collection personally to top-tier media.  An impressive slew of news, fashion and bridal stories were secured as a result of the meetings, and Brilliant Earth began to emerge as a pioneer in the jewelry industry.  In order to keep the buzz going, Big Picture PR established an ongoing media relations campaign, which kept Brilliant Earth top of mind for all relevant media.  Big Picture PR’s work for Brilliant Earth has generated tremendous awareness for the brand, as the company has become the leading online destination for conflict-free, luxury diamonds and gems.


ANYI LU: REINVIGORATING AND DIFFERENTIATING A BRAND

Anyi Lu Footwear enlisted Big Picture PR to create a brand image that communicated the chic, feminine feel of its highly stylized shoe line. To date, Anyi Lu had not been known for its fashionable offerings, but rather as strictly a comfort shoe option. Big Picture PR recommended a shift in perception with a new photo shoot and editorial campaign that captured the true beauty and romanticism of the Anyi Lu line.

Big Picture PR pulled together a talented team to create a high-end look book that would elevate the Anyi Lu brand and properly communicate its distinctive place in the footwear market. Thanks to a branding campaign that redefined Anyi Lu’s image, and a media relations campaign that solidified that image with influential editors and producers across the board, Anyi Lu emerged on the footwear scene as a truly fashionable contender. The Anyi Lu brand continues to benefit from the relationships established by Big Picture PR to this day.


GQ MAGAZINE + GUESS: PLANNING A PURPOSEFUL EVENT

GQ Magazine and Guess teamed up to promote community and giving at the Guess San Francisco retail store. They hired Big Picture PR to bring the event to life with relevant and buzz-worthy hosts, a fashionable guest list, the perfect charitable tie-in, and meaningful local media coverage.

Big Picture PR identified a luminary on the local fashion circuit and a renowned chef with the Michael Mina Group as ideal tastemakers to spearhead the event. Harnessing the elite of the culinary culture with the high-energy style scene in San Francisco, Big Picture PR packed the store with handpicked consumers and trendsetters who tasted divine bites from Living Room Events and wine provided by Verge and Courier while DJ Solomon set the mood with his eclectic sound. Based on publicity garnered through publications such as 7×7 Magazine, 944 Magazine and the San Francisco Chronicle, as well as the money raised for Alameda County’s local branch of Kids on the Move — a nonprofit group that encourages the social, intellectual and health development of low-income children — both GQ and Guess scored a rousing success.