ALPINE HEADPHONES: LAUNCHING A REBRAND OF AN ICON

Big Picture PR client LUNAR design tapped our agency to partner with their client Alpine Headphones to create  influence amongst the influencers through a media relations campaign to launch the brand to the millennial market who grew up with the iconic symbols of Alpine car stereo. Alpine Headphones, one of the world’s premier brands chose the millennial consumer market to usher in the new era of Alpine, leveraging the nostalgia juxtaposed with a modern edge of innovative technology, empathetic connection and distinctive expression designed by LUNAR to enhance users’ senses and deliver not just the sound but the full ambiance of a dance party, nightclub, quiet retreat or live concerts, experiencing the music with the haptic technology lending to the Alpine tagline, “feel the music,” creating a new personal audio experience.
Big Picture PR developed a strategic campaign to share the experience of the technology and sleek new design by taking the AlpineHeadphones leadership and product on a road trip and intensive media relations campaign to allow the media to experience the technology, and thus create coverage for the brand. Through one on one press meetings and leveraging Big Picture PR’s stellar relationships, our agency secured a impressive number of influential media placements in a short period of time from fashion news features, to product round-up’s and reviews, Big Picture PR secured media across all relevant verticals in WWD, Refinery 29, Harper’s Bazaar, Allure, Seventeen, Brit + Co., Men’s Health, Men’s Journal, Complex, Esquire, Maxim, Hypebeast, Wall Street Journal, TechCrunch, FastCompany, Macworld, ilounge and many, many more saturating the media across all verticals in a short time frame creating a momentum and impact for the brand retailed exclusively in the Apple stores.