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Amy Cunha, President & Founder +-

Amy Cunha is an expert PR strategist for consumer lifestyle brands. Amy brings twenty years experience in public relations and branding to her PR clientele. She launched BigPicture PR in 2004.

Specializing in global and national public relations campaigns, Amy’s expertise comes from building and launching hundreds of brands in the consumer lifestyle sector: fashion, accessories, design, footwear, health/wellness, beauty and consumer tech. Amy delivers results in every facet of a campaign. She revels in the creativity of crafting inspired media campaigns and branding concepts that attract and engage the media, bloggers and consumers, in turn maximizing publicity, exposure and sales for her clients.

Client experience includes creating and executing public relations campaigns for emerging brands Anyi Lu International and Baggu, to established brands, such as  London’s high-street brands of the Arcadia Group (Wallis, Miss Selfridge, Dorothy Perkins) and Ted Baker to one of the world’s leading design strategy firms, Lunar Design.

Amy has launched integrated advertising and brand-marketing campaigns for Burson-Marsteller and Porter Novelli and luxury lifestyle campaigns while a director at a boutique PR agency. She has a unique background of developing high-level strategy and messaging while producing multi-million dollar, award winning media campaigns for democratic presidential candidates and numerous U.S. Senatorial races while at a prominent media strategy firm.

Amy has worked extensively with the media securing features, profiles and product placements with established contacts at top-tier publications such as Fast Company, The New York Times, Refinery 29, O, The Oprah Magazine, Allure, The Dr. Oz Show, Lucky, InStyle, Real Simple, GOOP, Vogue, Elle, WWD, Wall Street Journal, W, Travel + Leisure, Shape, Harper’s Bazaar, Nylon, Marie Claire, Self, Cosmopolitan, CNN, Good Morning America, The Today Show, The Rachael Ray Show, CBS Evening News, and NPR amongst many others.

Amy was educated at UC Berkeley, studying Comparative Politics.

Chelsea Sallee, Partner +-

Chelsea Sallee has over 10 years of public relations and marketing experience and specializes in media relations, account strategy, branding, events, social media activation, digital communications, and company and product launches. She has extensive experience working in the consumer lifestyle field with brands including fashion, beauty, wellness, e-commerce and consumer technology.

Prior to joining Big Picture PR in winter 2012, Chelsea worked as a PR executive in Los Angeles, where she launched her public relations career in fashion, beauty, design and celebrity placements.

While at Big Picture PR she has secured extensive press in national print and online media including WWD, InStyle, the New York Times, Lucky magazine, Forbes, Refinery29, Allure, Redbook, Men’s Health, and more. She frequently manages press events in New York, takes clients on meetings with top tier media, overseas the planning and execution of large-scale blogger events, and acts as the PR representative for clients at celebrity engagement events.

In 2005 Chelsea earned her bachelor’s degree in Communications with a Minor in Textiles and Clothing Marketing from the University California, Davis. While attending college she founded a student run fashion and culture publication, The Looking Glass magazine, which had a distribution of 5,000 throughout Davis, Sacramento and Berkley. After college Chelsea took graduate coursework in New Media Communications at the University California, Los Angeles.

Outside of work, Chelsea is a proud dog mom, fierce online sale hunter, an avid Pilates and Spinning enthusiast, and authors a fashion and lifestyle blog (www.abitofsass.com).

Paula Alvarez, Partner +-

Paula has over a decade of managing the reputations of clients and creating top-of-mind awareness for a broad range of national and international business-to-business companies in the fields of consumer lifestyle, technology, professional services and financial services. A skilled public relations practitioner with an in-depth knowledge of the media, Paula has a proven track record for garnering attention for her clients in the international, national, local, and vertical media outlets. A passionate entrepreneur and problem-solver Paula is always seeking new ideas and new approaches in providing creative, responsive client service.

Prior to her work with Big Picture PR, Paula worked as a PR consultant working with technology and professional service firms focusing on strategic planning and strategic business development. Her work has included thought-leadership and brand awareness programmes as well as launch activities, events, and customer relations.